Jeffrey Atkins (born February 29, 1976), better known by his stage name Ja Rule, is an American rapper and actor signed to The Inc. and Universal Records, formerly of Def Jam Recordings. A Hollis, New York native, Ja Rule is best-known for hits such as "Holla, Holla", "Put It On Me", "Between Me And You", "I'm Real", "Livin' It Up", "Always On Time", "Mesmerize", "Wonderful" and "New York", Ja Rule has released seven albums to date and sold over 20 million albums worldwide.