Billy (William) Steinberg is an American songwriter. He has achieved most of his success as part of a song writing team, most notably with Tom Kelly. He has also co-written several hit songs with Rick Nowels.
Steinberg grew up in Palm Springs, California and worked with his father's table grape operation. He attended Cate School in California, and Bard College in New York. In his mid-20s formed the group Billy Thermal which was eventually signed to Richard Perry's Planet Records label.
Their breakthrough occurred in 1980 when Linda Ronstadt heard their album and decided to record their song "How Do I Make You?" for her 1980 Mad Love album. The album hit the top three of the charts and went platinum. Ronstadt's version of their song reached the American top ten. "Eternal Flame" is a song by The Bangles which became a hit single in 1989, peaking at number one in the charts in six countries, including Australia, the United Kingdom, and the United States. It was written by popular songwriters Billy Steinberg and Tom Kelly and the Bangles' own Susanna Hoffs.
It was a ballad, unlike the rest of the garage-band pop songs on their album Everything..