Norman Jesse Whitfield (May 12, 1940 – September 16, 2008) was an American songwriter and producer, best known for his work with Berry Gordy's Motown label during the 1960s.[1] He was credited as being one of the creators of the Motown Sound, as well as one of the major instrumental figures in the late-60s sub-genre of psychedelic soul.[1]
The hit singles Whitfield produced in his 25-year career included "I Heard It through the Grapevine", "Ain't Too Proud to Beg", "(I Know) I'm Losing You", "Cloud Nine", "War", "Papa Was a Rolling Stone", "Smiling Faces Sometimes" and "Car Wash". Alongside his Motown lyrical collaborator Barrett Strong, he was inducted to the Songwriter's Hall of Fame in 2004.[2]
A native of Harlem, New York, Whitfield spent most of his teen years in local pool halls. In his late teens, he and his family moved to Detroit, Michigan so that his father could join his sister and work in her husband's chain of drug stores, Barthwell Drugs. At 19, Whitfield began hanging around at Motown's Hitsville U.S.A. offices, trying to get a chance at working for the growing label. Gordy recognized Whitfield's persistence and hired him in.