Bobby Ray Simmons (born November 15, 1988), also known as Bobby Ray, or B.o.B is an American rapper, singer-songwriter, multi-instrumentalist and record producer from Atlanta, Georgia. He is currently signed under the labels of Grand Hustle and Atlantic Records. "Magic" is the third single from B.o.B's debut studio album, B.o.B Presents: The Adventures of Bobby Ray. The track features Weezer's lead singer, Rivers Cuomo, and was produced by Dr. Luke. The artist and song are both featured in a 2010 Adidas commercial.Bobby Ray Simmons (born November 15, 1988), also known as Bobby Ray, or B.o.B is an American rapper, singer-songwriter, multi-instrumentalist and record producer from Atlanta, Georgia. He is currently signed under the labels of Grand Hustle and Atlantic Records."Magic" is the third single from B.o.B's debut studio album, B.o.B Presents: The Adventures of Bobby Ray. The track features Weezer's lead singer, Rivers Cuomo, and was produced by Dr. Luke. The artist and song are both featured in a 2010 Adidas commercial.Bobby Ray Simmons (born November 15, 1988), also known as Bobby Ray, or B.o.B is an American rapper, singer-songwriter,.